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Forest Preserve Foundation Heads into 2017 with Fresh Logo, Messaging

The Forest Preserve Foundation is closing 2016 on a high note. Over the past 12 months, it began to implement its first strategic plan while elevating its visibility and brand with a new logo and strong messaging campaign developed by a pro bono creative team at Leo Burnett.

 

“The logo aligns with our strategic plan, which includes moving boldly into the future,” Foundation President Shelley A. Davis said. “Having this fresh brand identity emphasizes our optimistic outlook and our commitment to making the Preserves accessible for everyone. When people see the logo, they will know it stands for protecting, maintaining and sharing the wonderful natural resources that surrounds us, which is the Forest Preserves of Cook County.”

 

This year also saw the Foundation become a more vocal advocate for nature and programs like youth conservation corps, with commentaries in local publications that stressed the benefits of spending time outdoors and why paid jobs in the Preserves can make a big difference for young people.

 

New donations from families, foundations and corporations this year helped the Foundation diversify its relationships and resources. And, the Foundation strengthened its leadership by welcoming three new members to its board of directors.

 

Programs ranging from the youth public art program to preserving Shoe Factory Road Prairie Nature Preserve received grants from the Foundation. The Foundation provided funds to improve signs along the Palos trail system to better orient trail users within the Forest Preserves’ largest preserve. In total, the Foundation granted $250,000 to various programs this year, with a greater proportion going to the Forest Preserves than in the past.

 

The 5th Annual Conservation Cup outing, with Board President Toni Preckwinkle and General Superintendent Arnold Randall on hand to lend their support, raised $175,000 that will go a long way in helping the Foundation make good on its mission—restoring the natural habitat of the preserves and enhancing the outdoor experiences of all communities.

 

To learn more about the Forest Preserve Foundation, visit forestpreservefoundation.org.

Visit two of the treasures of the Forest Preserves of Cook County